Star Wars Campaign
I led the creative vision and execution for PopSockets and Star Wars "Power the Force" collection launch to celebrate May the 4th. I directed a cross-functional team of designers, copywriters, and animators to develop a comprehensive multi-channel campaign that became one of PopSockets' top-selling collaborations in 2025.
Oversaw creation of performance-driven ad creative optimized for social media and UGC placement, as well as directed product photography and rendering that balanced brand aesthetic with conversion-focused layouts.
In our campaigns we developed a 5-email journey strategy with targeted messaging for each stage: First-to-Know exclusive preview, collection introduction, cart abandonment retargeting, and two evergreen nurture emails. Each email featured custom creative with cohesive visual storytelling, compelling subject lines, and clear CTAs.
Art directed two key animations: a phone rotation sequence showcasing PowerPack attachment and wireless charging functionality, and a BB-8 spinning demonstration to highlight the product's unique interactive feature. Coordinated with animators to create region-specific versions (with Star Wars cases for US, black cases for international markets) ensuring global campaign scalability.
After coordinating asset creation across 60+ deliverables spanning e-commerce, email, SMS, and social channels. This tentpole campaign became one of PopSockets' top-selling collaborations in 2025, successfully driving revenue and customer acquisition during the critical May the 4th cultural moment.
