Odyssey Snacks
Odyssey Snacks is a gut health-focused snacking brand founded by Dr. Jen Marone, a chiropractor who created a protein bar built on real ingredients, prebiotic fiber, and zero sugar alcohols. As lead designer, I handled the full visual identity refresh. Original illustrations, packaging design across all flavors, and retail marketing extensions — giving the brand a cohesive, shelf-ready look that matches the product's clean-label promise.