PopSockets
Over six years at PopSockets, went from designer to creative leader, shaping how the brand shows up across packaging, retail, digital, and licensing partnerships. As Creative Manager, I led the team through a complete brand refresh—transforming a brand with no cohesive updates since 2018 into a unified visual system.
I developed scalable creative frameworks that support 100+ SKU launches annually while maintaining brand consistency across global markets. Led, developed and global rolled-out a major Brand refresh for the whole company.
Lead the creative team responsible for brand identity, packaging, digital content, retail assets, and campaign development. Drive cross-departmental creative strategy, elevate brand storytelling, and ensure consistent, high-impact design execution across all consumer touchpoints.
My work spans the full creative spectrum: designing packaging systems for 15+ international markets, creating retail assets for Target, Walmart, and Best Buy, directing photoshoots and render-based campaigns, and developing 20+ seasonal product collections that connect with niche consumer communities.
I built the infrastructure that allows creativity to scale—from comprehensive brand guidelines and approval workflows to vendor relationships and production systems.
